星空无限传媒

Alumna to lead marketing and communications at Allen University

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Anika Cobb 鈥13

Charlotte, N.C. / July 26, 2020 -听Anika Cobb 鈥13 was recently hired as the director of marketing and communications at Allen University.

鈥淲hat Allen University is accomplishing is remarkable, I鈥檓 just glad to be a part of it,鈥 she said.

The former communication art major has an extensive resume in communications.听Cobb is the former director of public relations at Morris College and communication coordinator of a South Carolina non-profit. She credits her success to the guidance she received at 星空无限传媒. 鈥淚 definitely wouldn鈥檛 be in this position without the help of professors Gary Guffey, Valerie Black and听Laurie Porter.鈥 With their assistance听during听her time as an听undergraduate, Cobb landed an internship at WBTV and became the student coordinator for The Real Urban Network, developed at JCSU to chronicle the gentrification of Charlotte.

Not only did JCSU provide Cobb the necessary tools for success, the HBCU gave her a pro-black environment she as longing for.听

鈥淚 had never been in a predominantly black environment before and it was very intriguing to me.鈥 Originally from nearby Columbia, South Carolina, Cobb was recruited to JCSU by graduate counselor Viticus Thomas who works in the admissions department. The impact the alumnus had on her was everlasting. 鈥淚 will never forget, I was walking out of my high school, to my car and I had a voicemail, and it was fitting because he says go J-C, go J-C go with all this energy. It was in that moment that I knew JCSU was the place for me.鈥澨

In addition, she enjoyed the small family atmosphere she received and everlasting friendships with her line sisters of the Gamma Lambda Delta Chapter of Delta Sigma Theta, Inc.听

鈥淲e push each other and my friends are awesome. I鈥檓 grateful that I still have those relationships,鈥 she emphasized.

In her new role, Cobb is hoping to impact others. 鈥淚 am very intentional about the roles that I choose,鈥 she said. 鈥淚 don't look at my career as what鈥檚 the next job, but as what's the next mission?鈥

The proud alumna hopes current Smithites do the same. Her advice to them, 鈥淩emain thankful and grateful and the opportunities will continue to come.鈥 She also encourages them to embrace their time on campus, 鈥淚t鈥檚 like nothing you鈥檒l ever experience."

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