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Brand management

Creating our Voice

The University presents a strong brand with consistent, credible messages about students, faculty, staff and alumni. Building this strong brand for the University directly benefits our individual colleges, schools, departments and programs.Ìý

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Logos

The following guidelines will help maintain the integrity of our logos for printed publications, web, posters, signs, collateral, and presentations. These guidelines will be updated as needed.Ìý

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  • Logos cannot be modified or altered in any way.Ìý
  • Logos can only be reproduced in approved colors.Ìý
  • Logos should not be reduced below minimum size to maintain legibility.Ìý
  • Logos should always be reproduced from high-resolution digital files.Ìý

All academic, administrative and support units of the University are required to use the approved letterhead, envelopes, and business cards with approved logos.Ìý

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You can get a copy of our current logos from .

Official Font and ColorsÌý

The official font of the University logo is Classic Usuality.Ìý

Official school colors for print are:Ìý

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  • Gold Pantone 7406Ìý
  • Blue Pantone 296Ìý

For more information, .

Official BoilerplateÌý

The following paragraph should be used in all University official news releases:Ìý

Founded in 1867, ÐÇ¿ÕÎÞÏÞ´«Ã½ is an independent, close-knit urban University located in Charlotte, N.C. It has a growing national reputation for integrating the liberal arts with business, the sciences and technology in ways that empower tomorrow’s diverse entrepreneurial citizens and leaders. Offering 24 fields of study, including a master’s degree in social work, to more than 1,400 students from a variety of ethnic, socioeconomic and geographic backgrounds, the University’s excellent academic programs focus on servant leadership, civic engagement and global responsibility. For more information about JCSU, visit or follow the university on social media sites Facebook, Twitter, YouTube, LinkedIn and Pinterest.Ìý

Official SealÌý

The official seal of ÐÇ¿ÕÎÞÏÞ´«Ã½ may be used only for official documents, programs and proposals.Ìý The Seal may not be covered or used as a watermark.ÌýÌý

Golden BullÌý

The ÐÇ¿ÕÎÞÏÞ´«Ã½ Golden Bull is only to be used for athletics and related collateral produced by the Office of Sports Information.Ìý

Need a new name badge?

UCM can assist members of the faculty and staff to obtain a new or replacement name badge. Please make a request through our online request form.