Guidelines听听
First and foremost, the public-facing website does not belong to any one department or person. It is a crucial tool for providing the JCSU message as well as providing information to potential students, investors and philanthropists, as well as others who support the University.听听
To help maintain a consistent feel and brand experience, JCSU utilizes a content management system to control the look and feel of our site鈥檚 pages and navigation.听
When working with departments, units, etc., Communications and Marketing will help you create pages or train you to use the content management system so that your subject matter experts can edit their own material on the website. However, that information will be placed into a template and formatted to provide an experience for the end user. Individual units will not have their own designed 鈥渟ite.鈥澨
Information appearing on JCSU鈥檚 homepage will be managed through the director of Communications and Marketing with guidance from the President's Office.听
Communications and Marketing may provide recommendations on best practices and trends. However, the unit executes and follows the decisions according to protocol.听
All information on the site should be written in an easy-to-read voice accessible to all in Associated Press style modified with JCSU鈥檚 own stylebook.听
Since our primary goal is to communicate information effectively, Communications and Marketing will often need to edit information into smaller paragraphs than you might typically use. We also strive to remove jargon and technical language our audience may not understand.听
We aim to communicate with our audiences by reducing barriers to understanding wherever possible and providing information that can be easily skimmed and understood.听
A website is constantly evolving as it moves forward. New pages are added, and others are taken away as we endeavor to keep information on the website current and fresh. Often the changes are small but significant; other times, they are more drastic, but always with the aim of supporting our website goals.听